The Himsworths Legal bimonthlyPosted on
The first one
It’s long been our intention to produce a bimonthly update note for our trusted friends, contacts and clients – producing bite-sized, relevant and interesting commentary, research and articles.
The first challenge was to work out what bimonthly meant. Once every two months? Or twice a month? It turns out that it means both. We intend the former, we don’t wish to spam your inbox.
As our team grows, so do our resources and our ability to produce our bimonthly on the last Friday of every other month. We’ll brief on two subjects that impact businesses and individuals regarding privacy, reputation, communication or other legal or media matters.
The people receiving this email – yes, that’s you – are busy professional people who are time poor. Our newsletters will be punchy, to the point and (we hope!) stimulating.
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So here we go … first up we’re talking about the rise of SnapChat/Instagram and drones
A picture tells a thousand words
The perceived wisdom of many in the digital immigrant generation (those born before 1980) is that social media means Twitter and Facebook (“… maybe Instagram, is MySpace still going?”).
The habits of the digital native generation (those born after) tells a different story. According to a study by comScore last year SnapChat has now outstripped Twitter among 18 to 35 year olds in the US and Instagram is even more popular. Interestingly, in that report, Facebook still scores high – with 75.6% of those surveyed having an account.
We work regularly with individuals in the even younger age bracket (under 18s – both through work at sports Academies and in protecting high profile families) and last year surveyed a group of u18 squads. Facebook fared less well with this age group – with only 63% keeping active accounts. Twitter is still popular amongst them (84%) but outstripped again by SnapChat (86%) and Instagram (89%). More on our report can be read in this article by the Sport and Recreation Alliance.
The younger generation communicate in a different way – which means a two-way conversation between the generations is essential. The younger generation need to understand the risks and the older generation need to understand the future. It seems absurd to say that emails are getting out of date. When we, as a firm, are instructed by clients in their 20s we often find ourselves being asked to set out advice via iMessage or What’s App.
Any business, family or professional service provider must adapt – or fail. Communications are changing – are you?
The idea of drones is one that most people probably associate with the battlefield but the use of drones in civilian society is on the increase – there is now even a Professional Society of Drone Journalists. Drones with cameras can be purchased for as little as £100, though quality photography requires a bit more outlay.
In the wrong hands these machines are capable of causing mischief, grief, nuisance and breaches of privacy and confidentiality. It is trite to say that flying a drone over a private home and photographing the inhabitants is a serious breach of privacy – the challenge is the practicalities of dealing with such intrusions.
Ordinarily, where breaches of privacy are occurring, the victim’s port of call would be the civil courts or the press regulator IPSO. Where drones are concerned the Civil Aviation Authority can be a handy ally. Aviation laws mean that drones are not entitled to fly in a congested area or above private property without CAA approval. Getting the CAA involved might not work for a one-off drone snoop at your home or business but repeated unwanted surveillance should be evidenced and the CAA informed immediately.
If the perpetrator can be identified then there are many civil remedies available to deal with nefarious abuse of drone technology.
We’ve said a little bit more about the rise of drone use here.
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