A star is born … by numbersPosted on

How is the level of media and public interest in an individual measured in this day and age?

The number of followers they have on Twitter?

It’s not always an exact science, particularly given that some research suggests that around 65% of Twitter accounts are fakes or spam accounts and Twitter users are able to artificially inflate their followers using PHP scripts. But it is an interesting experiment …

On 25 September 2012 Jerome Sinclair was a successful scholar in Liverpool FC’s Academy. Having represented Liverpool U21s at aged 15 he was already beating an impressive path in the game and had a not insignificant Twitter following of 7,629. On 26 September 2012 it was announced that he would be on the bench in a Capital One Cup match for the first team. By 9.30pm (or thereabouts) he was on the pitch. By the end of the game he had 16,154 Twitter followers. His following had doubled in 24 hours.

By the end of the week (28 September 2012) his following had increased to 27,236. That’s a 357% increase in 72 hours.

The additional attention on Twitter will bring extra scrutiny and plenty of extra Mentions. I’d suggest that @jeromeNo9 heeds the words of Emily Seebohm, the pre-Olympics favourite in the 100m backstroke at London 2012 who ended up second behind Missy Franklin:

“I felt like I didn’t really get off social media and get into my own mind … When people start telling you are going to win gold, you are going to start believing it. When they tell you a thousand times you are going to get it, somewhere in your mind you are just like: ‘I’ve done it.’

“But I hadn’t and that was a big learning curve and I obviously need to sign out of Twitter and log out of Facebook a lot sooner than I did.”   

He’s a sensible lad and a great prospect. I’m sure he will.



Blog Navigation